Beyond the Box and Digital Walker’s iPhone 14 Midnight Launch

The midnight celebration is back with a bang.

Beyond the Box and Digital Walker are pulling out all the stops for the launch of Apple’s latest line up – the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max – on October 14 at 12 midnight.
Breaking with tradition, the return of the midnight launch activities this year will be held concurrently in
three venues, with the main event taking place from October 13, 9PM until October 14, 12 midnight at
Beyond the Box Uptown Mall. Customers can also catch exclusive freebies and rewards at our stores in
Beyond the Box Robinsons Place Manila and Digital Walker Ayala Malls Manila Bay. Free. For all.

We hit the ground running at the pre-order period, where Beyond the Box and Digital Walker handed out
premium freebies for every iPhone purchased. This time, we’re stepping up our game with the inclusion of
the adidas RPT-01 wireless bluetooth headphones (P9,490) exclusively for those who buy an iPhone
14 and take part in the launch activities for a total of P16,340 worth of freebies.

Adidas RPT-01 wireless bluetooth headphones (P9,490)
Momax Q.Mag Power 9,5000 mAh Magnetic Wireless Battery Pack (P2,990)
Momax Q.Mag 10W Magnetic Charger (P1,490)
Momax ONEplug Mini USB-C PD 20W (P990)
Momax Hybrid Lite Case Magnetic Protective Case (P990)
Momax 33mm screen protector (P390)

This essential kit will be given to every single person in the line to buy an iPhone 14, regardless of their
queueing order, so guests can rest assured that they will be going home with more bang for their buck.

Get with the program.

Beyond the Box and Digital Walker have planned a whole host of activities to keep attendees entertained
as they eagerly await the arrival of the newest iPhone 14 line.

We’ve invited the country’s top tech enthusiasts and lifestyle bloggers to join the highly-anticipated event
at Beyond the Box Uptown Mall. Among them are three creators who will share their know-hows when it
comes to travel photography and videography and content creation. Carlo Mesina, a trainer for the
Philippine Center for Creative Imaging, will talk about taking travel videos using the iPhone in “A Better
Way of Creating Awesome Vacation Videos.” Jako de Leon, a content creator and executive director of the Content Creator and Influencer Council of the Philippines, will discuss the basics of creating content based on his experience in “A Life of Content”; while Michael Holaschke, the man behind the “Making It Happen” YouTube channel, will delve into the ins and outs of vlogging using only his iPhone
in “Vlogging in 2022 – It’s Never Been This Easy.”

Fun and games.

To keep up the hype and the anticipation as midnight looms, Beyond the Box and Digital Walker prepared
a photography competition that will let guests show off their #iForPhotography for a shot at winning
exciting prizes. We’re also revving up the fun with Apple Arcade games, with prizes up for grabs to the
best players.

Some lucky winners will go home with more accessories and trinkets during the raffle draw.
Kicking off and closing down the jam-packed night with sets from our guest DJ, DJ Jing, to set the mood
for the best iPhone yet.

All that and more.

Some of the best-known tech reviewers will be in the house to unbox all these freebies across all launch
locations. Michael Holaschke and Janina Vela will take guests through the list at the Uptown Mall, while
Carlo Ople will unbox at the Robinsons Place Manila and Cholo Tolentino and Team Masarap Ba will be
at the Digital Walker Ayala Malls Manila Bay.

At the turn of the hour, the iPhone 14 will officially launch, and doors will open for the first buyers of the
latest Apple phones.

Your next iPhone is within reach.

We’re giving the final push by offering more ways to pay for the iPhone 14. Thanks to our bank partners,
customers can avail of 0% interest up to 24 months via BPI, Citibank, Metrobank, Security Bank, and
Eastwest Bank. Meanwhile, EastWest Bank credit card holders who will avail the straight charge
payment are entitled to a 3% discount.

Owning the new iPhone 14 is also made easier for those without credit cards via Home Credit on select
branches.

Customers can also trade in their old devices to get additional discounts for the new iPhone 14 in the
BoxTade program in partnership with Compasia.

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