Epson Announces New Printer Sustainability Campaign – “Be Cool”

In many industries, one of the most significant side effects of the increased output is the impact on the environment, with greater use of resources affecting carbon footprint. For businesses, it can be a tricky balancing act to weigh productivity against sustainability, but the two do not have to be mutually exclusive. 

This is the premise of Be Cool, the new printer sustainability campaign launched by Epson Southeast Asia. The regional campaign was created to remind customers that it is possible to maximize efficiency and productivity while reducing environmental impact. Banking on the brand’s expertise in innovation, businesses can choose to Be Cool and discover how Epson technology makes the sustainable choice a simple one.

The campaign is fuelled by Epson’s range of EcoTank and Business Inkjet printers that use Heat-Free Technology to deliver advanced benefits over laser and thermal inkjet technology. It also features the world’s first dry process office paper-making system, PaperLab.

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