Ford Territory Hybrid Marks First Year in the Philippines withSegment-Leading Sales, Positive Owner Experiences

MANILA, Philippines, July 29, 2026 — Ford Philippines is celebrating the first anniversary of the Ford Territory Hybrid, a milestone that highlights the model’s strong reception among Filipino buyers and its rise as one of the country’s best-selling electrified vehicles.

The Territory Hybrid has sold 4,405 units since its launch in August 2025, reflecting growing demand for hybrid vehicles that combine fuel efficiency, practicality, and everyday usability.

Philippines led the global rollout

The Philippines became the first market within Ford’s International Markets Group to launch the Territory Hybrid, building on the popularity of the Territory nameplate, which debuted locally in 2020.

Ford introduced two variants—the Titanium X and the Trend—with a starting price of P1.399 million. The competitive pricing helped attract first-time car buyers, young professionals, and small families looking to transition to electrified mobility without moving to a fully electric vehicle.

Strong sales momentum

The Territory Hybrid reached its first major sales milestone by surpassing 1,000 customers just over three months after its launch.

Its momentum continued into 2026, with 2,760 units sold from January to June, making it the country’s best-selling small utility hybrid vehicle, based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).

“We celebrate these milestones with our customers and thank them for their trust and support,” said Pedro Simoes, managing director of Ford Philippines. “The success of the Territory Hybrid isn’t measured solely by sales, but by the growing community of owners who make it part of their daily commute.”

Designed for everyday driving

The Territory Hybrid pairs a 1.5-liter turbocharged gasoline engine with an electric motor and a two-speed dedicated hybrid transmission.

Ford says the vehicle can deliver fuel economy of up to 19.6 kilometers per liter. The battery also recharges automatically through regenerative braking, eliminating the need for external charging.

The combination of fuel efficiency, spacious cabin, advanced driver-assist technologies, and refined driving experience has made the Territory Hybrid an appealing option for buyers entering the hybrid segment.

Owners share their experiences

To celebrate the vehicle’s first anniversary, Ford Philippines has launched the #OneTerritoryHybrid social media campaign, encouraging owners to share photos and stories about how the Territory Hybrid has become part of their daily lives. Entries can be posted on Facebook or Instagram using the hashtag #OneTerritoryHybrid while tagging @fordphilippines.

Among the campaign participants is fitness coach and content creator Zach Peña, who described the Territory Hybrid as his preferred daily driver.

“I wasn’t sure what to expect from my first hybrid, but after living with it, I honestly don’t see myself going back,” Peña said. “The quiet drive immediately stood out, but what really surprised me was how much I saved on fuel without sacrificing performance. It’s practical enough for daily commutes, spacious enough for family trips, and simply makes every drive feel effortless.”

Environmentalist and mental health advocate Cat Triviño also shared how the hybrid suited her lifestyle.

“I’ve always wanted to reduce my environmental impact, but a fully electric vehicle wasn’t yet practical for my lifestyle,” Triviño said. “The Territory Hybrid gave me the best of both worlds with better fuel efficiency and lower emissions, without having to worry about charging infrastructure.”

Looking ahead

Following a successful first year, Ford Philippines expects the Territory Hybrid to continue building on its momentum as interest in hybrid vehicles grows.

The company said it remains committed to offering vehicles that balance efficiency, performance, and practicality for Filipino motorists.

For more information about the Ford Territory Hybrid, customers may visit their nearest Ford dealership or the Ford Philippines website. Updates and special offers are also available through Ford Philippines’ Facebook and Instagram pages.

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