11.11 Lazada Biggest Sale brings consumers LazLive+ Festival and fashion and beauty trends, supports sellers to drive deeper customer connections

ECommerce pioneer Lazada’s 11.11 Lazada Biggest Sale is returning this November 11 to 13, and is set to be a platform for brands and sellers to scale and deepen customer connections as shoppers delight in Lazada’s highly anticipated line up of 11.11 shopping deals and Shoppertainment content.

Responding to shifts in consumer behavior to support brand partners and sellers

In a recent study that followed the shopper’s journey from discovery to delivery, Lazada found that more than half (57%) of Southeast Asian consumers now use eCommerce marketplaces as search engines to find what they want.

This means that tools offered by digital platforms for brands and businesses are critical in building sustainable models for the ecosystem, and the reason for Lazada to improve solutions to support our sellers and partners.

[1]“With 67% of shoppers now anticipating our mega campaigns, it is also a great opportunity for our brands and sellers to build deeper connections and touchpoints with new and existing customers who are also excited to join us during 11.11 for our line-up of great deals and Shoppertainment content. Besides delighting our consumers, we’re also here to deliver value to our sellers and serve the needs of our communities as a whole.”, says Lazada Chief Executive Officer Carlos Barrera.

Discover fashion and beauty trends

With the launch of the LazBeauty and LazLook features on Lazada, shoppers can now enjoy curating trendy and affordable fashion outfits and browse popular beauty products and reviews in one app.

From November 7 to 13, the LazLive+ Festival will also deliver an exciting line up of livestream episodes hosted by fashion, beauty, and tech experts and Lazada brand ambassador Alden Richards, themed around inspiring consumers to take action and pursue their passions.

Lazada’s 11.11 Biggest Saleoffers up to 90% off Branded LazFlash Deals, fast and free shipping (no cap, no minimum spend), and stackable vouchers for bigger savings. Look out also for the Shoppertainment programs featuring performances from top artists and chances for customers to win vouchers and other prizes.

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