Xiaomi Celebrates Mi Fan Festival 2021

Global technology leader Xiaomi has announced the start of its annual Mi Fan Festival (MFF). The 2021 festival will center on the theme “Explore the Possibilities”, and to cultivate the spirit of this message, Xiaomi will launch a wide array of online campaigns and invite Mi Fans to discuss and share their experiences of how Xiaomi’s products have benefited their lives with their friends and families. The global shopping extravaganza will kick off on April 6 with special offers more than USD 147 millions* on official authorized channels. Xiaomi is collaborating with more than 70 online platforms and 300 offline partners** in 59 markets to bring the most innovative products at incredible prices to Mi Fans across the world. 

Google and Qualcomm Technologies are also celebrating Xiaomi’s founding day together through MFF 2021. The co-creation of posters for MFF 2021 use the unified visual symbol “&” as the key creative idea of the picture, symbolizing the close cooperation between Xiaomi and Google also between Xiaomi and Qualcomm Technologies. The posters also combine the “infinite” concept of the “Möbius ring” to convey that with Xiaomi, the companies strive to bring infinite possibilities to users’ lives. 

“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. With the announcement of Redmi Note 10 Pro MFF Special Edition and the launch of a series of MFF activities, we hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” said Xiaomi spokesperson. 

At this year’s Mi Fan Festival, Xiaomi is launching Redmi Note 10 Pro MFF Special Edition with the slogan “Explore Infinite Possibilities”, which will serve as a unique MFF souvenir that Mi Fans can take home. The MFF special edition phone represents the adventurous spirit of Xiaomi and seeks to encourage Mi Fans to explore the infinite possibilities in life by connecting Smartphone x AIoT.

To echo the theme of infinity, Redmi Note 10 Pro MFF Special Edition comes in a package with a cosmic-inspired design. The front of the box features an image of astronauts floating through galaxies, representing Xiaomi and Mi Fans exploring the infinite possibilities of life together.

The box also contains a Mi Fan Festival postcard featuring an image of Mi Bunny astronauts. The back of the postcard is a Mi Fan Festival theme sticker, which can be stuck onto items such as mobile phones, computers and suitcases to add an extra touch of Xiaomi to users’ lives.

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The Gradient Bronze version of Redmi Note 10 Pro in a natural metallic luster color was selected for this year’s Mi Fan Festival, and the exclusive Mi Fan Festival 2021 icon will be printed on the back.

As the special souvenir smartphone for this year’s Mi Fan Festival, Redmi Note 10 Pro MFF Special Edition will be sold in limited quantities worldwide.

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