Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

Sony Philippines turned up the volume and took center stage with the highly anticipated launch of the WH-1000XM6, the latest evolution in Sony’s industry-leading noise-canceling headphone series. Held at Glorietta Activity Center, the immersive event welcomed music lovers, tech enthusiasts, lifestyle influencers and fashion-forward creators to a full-day celebration that redefined what it means to listen in style.

Globally renowned for its relentless pursuit of innovation, Sony continues to push boundaries in audio technology, creating products that bridge lifestyle, creativity, and performance. During the launch, Sony Philippine’s President and Managing Director, Mr. Shuhei Sugihara highlighted Sony’s global direction toward designing technology that enhances everyday living. “Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production” Mr. Sugihara also reiterated Sony’s commitment to integrate innovation and entertainment to create products and experiences that tap into emotions.

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. “For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene” said Mr. Imamura, “The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6 ” Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

At the heart of the launch was the Sony WH-1000XM6, the latest evolution of the brand’s acclaimed 1000X series. The ceremonial reveal, marked by a high-energy dance performance by the award-winning A-Team dance crew, known for their precision and electrifying stage presence, as they unveil a larger-than-life installation of the WH-1000XM6 headphone. This welcomed the guests to a product that merges industry-leading noise cancellation, immersive audio quality, and enhanced ergonomic design. With its longer battery life of 30 hours, adaptive sound control, and sleeker, more lightweight form, the WH-1000XM6 has been engineered for today’s on-the-go professionals, creators, and music enthusiasts.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

Beyond the technical introduction, the event offered a dynamic program that seamlessly blended music and fashion. Japanese artist and influencer FuMi opened the celebration with a charismatic performance that energized the crowd. 

FuMi kicks off the event with an energetic set

He was followed by syd hartha, whose soulful alt-R&B sound created a more introspective mood through songs like “Damdamin” and “Tila-tala”. Her performance was paired with the first fashion segment: a casual, indie-inspired collection that reflected her laid-back, expressive style.

syd hartha delivers a soulful performance of her hit songs

Later in the program, Barbie Almalbis took the stage, delivering iconic OPM hits like “Overdrive” and “When I met you”. Her performance set the tone for a fashion segment inspired by early 2000s alt-pop rock–featuring throwback denim, bold prints, and vintage silhouettes. It was a reminder of how sound and style can complement each other across generations.

Barbie Almalbis charms the crowd with her iconic hits

The final performance came from Lola Amour, whose high-energy set included tracks like “Dance with My Mistakes”, “Misbehave” and their award-winning single “Raining in Manila” Their youthful and vibrant sound aligned perfectly with closing the fashion show collection–a funk, groove-filled display of bold, expressive looks by renowned stylist Thian Rodriguez. The styling choices aligned with Sony’s campaign message: The WH-1000XM6 is a seamless blend of performance and style.

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale 

Everyday Experiences with the WH-1000XM6

Adding depth to the program was a moderated interview segment hosted by Aiyana Perlas, featuring notable personalities such as Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, syd hartha and Lola Amour. The conversation explored how the WH-1000XM6 has become more than just a pair of headphones, but an essential part of their lifestyle.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, syd hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise. “I love that the WH-1000XM6 adapts to every sound around me, these headphones don’t just cancel noise, they elevate the whole experience.” said Janina. Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments. Coach Abby mentioned that “When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.”  Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators like Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu added further perspective, especially around long-term wear comfort, usability, and how the WH-1000XM6 serves as both functional tech and a personal statement. Their insights highlighted just how deeply the product resonates with diverse users across fashion, music, and content creation.

Creators strike a pose after sharing their WH-1000XM6 stories on their everyday lives

To complete the experience, guests were invited to explore a series of interactive stations. The Touch & Try Booth allowed attendees to test the WH-1000XM6’s adaptive features in real time, while activity corners such as the Blind Vendo Machine, Claw Game, and DIY Case Customization Booth added layers of interactivity and brand engagement. Prizes included exclusive Sony merchandise and products, creating a tangible connection between the product and the overall experience. Guests stayed into the evening enjoying curated Sony music playlists and free-roam access to experiential zones, bringing the brand’s For the Music narrative full circle.

Guests trying out the WH-1000XM6 at the Touch & Try Booth

The Sony WH-1000XM6 is now available nationwide at all Sony Centres and authorized retailers for PHP 27,999.00. Designed to offer superior sound and seamless lifestyle integration, it redefines what consumers can expect from premium headphones in both form and function.

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