ADATA and XPG Unite to Expand Market Presence in SE Asia Unite for Victory

ADATA Technology Co., Ltd., a world leader in memory and storage solutions, along with its gaming brand, XPG, is pleased to announce a series of channel partner seminars and launch event throughout Southeast Asia with the theme “Unite for Victory.” These events are designed to strengthen channel partnerships and showcase the latest innovations launched this year.

ADATA and XPG recognize the significant growth potential of the Southeast Asian gaming market. To keep their partners informed and engaged, they will host channel partner seminars that highlight the latest SSDs, DRAMs, and gaming products launching this year. The events will start in the Philippines and Thailand this September, before moving on to Indonesia, Malaysia, and Vietnam in October.

Through these seminars, ADATA and XPG aim to collaborate closely with channel partners to develop effective marketing strategies tailored to current regional market trends. The events will feature product demonstrations, training sessions, hands-on experience, and insights from local influencers, providing a unique opportunity for partners to experience the latest products firsthand. This approach is designed to help partners attract gaming enthusiasts and PC builders by showcasing the fast, innovative PC gaming components and accessories that ADATA and XPG have to offer.

Unite for Victory in the Booming Gaming Market

By uniting with their partners, ADATA and XPG are committed to achieving success in the rapidly expanding gaming market of Southeast Asia. These events not only underscore their dedication to innovation and collaboration but also highlight their shared goal of driving growth and establishing a stronger market presence together.

“We are excited about the opportunities in Southeast Asia and believe that our close collaboration with channel partners will allow us to deliver exceptional products and experiences to consumers,” said Calvin She, Country Head of SE Asia at ADATA. “Through these events, we aim to reinforce our presence in the market and build stronger relationships with our partners to drive mutual success.”

Highlighted Products for the Gaming Market

Below are some of the highlighted ADATA and XPG products to be featured in the upcoming seminar and launch events.

LEGEND 970 PRO
The Legend 970 Pro adopts the latest generation PCIe Gen5x4 interface and NVMe 2.0 standard. Equipped with active cooling, the Legend 970 Pro delivers peak sequential read/write speeds of up to 14,000/11,000 MB/s.

LANCER NEON
The world’s first eco-friendly RGB DDR5 memory. The XPG LANCER NEON RGB takes RGB DDR5 memory to a whole new level by having 60% of its heatsink RGB illuminated. Available in high-performance specifications of up to 8,000 MT/s.

SC750
The SC750 – The SC750 supports USB 3.2 Gen2 high-speed transmission specifications with read/write speeds up to 1050/1000MB, meeting the needs of Type-C mobile phone users on the move, or large file transfers across multiple devices for high-speed access.

INVADER X BTF
As one of the earliest members of the ASUS BTF ALLIANCE, XPG has delivered a chassis that boasts compatibility with the latest ATX reverse-connector motherboards, providing the ultimate platform to showcase your clean cable management. Inspired by the original award-winning INVADER X, equipped with four pre-installed reverse fans and one standard fan, it ensures optimal airflow performance while maintaining a sleek aesthetic from every angle. This case also allows for both vertical and horizontal GPU mounting up to 400mm in length, with an included vertical bracket for your convenience. Your system should look as good as it runs. In this case, it can.

INVADER X
As the winner of iF Design Award 2024, INVADER X showcases your build’s components and vibrant RGB lighting through bezel-less tempered glass panels. Not only does it help your components look cool, but it also helps them stay cool. With 4x reverse-blade fans and 1x regular fan pre-installed, the only thing cooler than your rig’s temperature will be its style. This case is ready for all the latest components the market has to offer, including BTF (Micro-ATX) motherboards. With both vertical and horizontal GPU mounting options, you have plenty of room for whatever graphics card and orientation you want.

CORE REACTOR II
As a successor of XPG’s best-selling PSU model, CORE REACTOR, the CORE REACTOR II is a top-performing power supply unit designed for ATX 3.0 & ATX 3.1 compliance with a modular cable design and certified 80 PLUS GOLD and CYBENETICS PLATINUM performance. With five wattage options (650W, 750W, 850W, 1000W, 1200W) and a worry-free 10 year warranty, this is a perfect unit for every system, offering peace of mind for years to come.

PYLON
XPG PYLON is an 80 Plus Bronze certified power supply unit with a 5-year warranty that can reach efficiency levels as high as 89%, delivering performance nearly rivaling that of Gold certified power supplies. It was designed for 24/7 continuous power system operation and comes in four wattage options (450W, 550W, 650W and 750W) to meet the specific needs of various types of users and performance scenarios. Combined with its 105°C Japanese main capacitors, XPG PYLON is whisper-quiet, highly efficient, and built to last.

Additional product information:

LEGEND 970 Pro: https://www.adata.com/en/consumer/category/ssds/solid-state-drives-legend-970-pro/
SC 750: https://www.adata.com/en/consumer/category/12/external-solid-state-drive-sc750/
INVADER X BTF: https://www.xpg.com/en/xpg/pc-component-invader-x-btf-mid-tower-chassis
INVADER X: https://www.xpg.com/en/xpg/pc-component-invader-x-mid-tower-chassis
CORE REACTOR II: https://www.xpg.com/en/xpg/pc-components-core-reactor-ii
PYLON 750W: https://www.xpg.com/en/xpg/670